Does your business have an online presence that is causing you to lose sales? Do you think that the growth of your online business has stagnated in recent months? If the answer is yes, then you need to conduct an audit on your web presence as soon as you can.
You see, a website audit will help you figure out what is putting off your viewers and causing you to lose traffic to your site. In this article, we’ll go over a few things that you can watch for in your website if you think you need a website audit.
Read on to discover what some of the telltale signs are.
1. Your Website Traffic Has Plateaued
If your website traffic has plateaued, it may be time for a website audit. There are several warning signs that can indicate you need an audit website, including decreased organic traffic, increased bounce rates, and stagnant or declining conversion rates. If you’re seeing any of these warning signs, it’s important to act quickly.
A website audit can help you identify what’s not working on your site and make the necessary changes to improve your results. There are tips for website optimization where you will know how to audit a website.
Don’t wait until your traffic starts to decline to take action, audits are an important part of website maintenance and can help you keep your site in tip-top shape.
2. Your Website Isn’t Mobile-Friendly
One of the most glaring warning signs that you need a website audit ASAP is if your site isn’t mobile-friendly. In today’s age, the vast majority of web traffic comes from mobile devices, so if your site doesn’t look good on a phone or tablet, you’re losing out on a lot of potential business.
Other warning signs include having an outdated design, a high bounce rate, or not ranking well in search engines. If you’re seeing any of these warning signs, it’s time to call in a professional to take a look at your site and see what needs to be updated.
3. Your Website Is Difficult to Navigate
If your website is difficult to navigate, it’s a warning sign that you need a website audit ASAP. A website audit will help you identify any issues with your website that may be causing difficulties for users. It can also help you determine how to improve your website’s navigation to make it more user-friendly.
If you’re having trouble getting people to stay on your website or if they’re leaving your site without taking any desired action, a website audit can be an invaluable tool.
4. You’re Not Ranking in Search Engines
You’re not ranking in search engines is a warning sign you need a website audit ASAP. There could be a number of reasons why you’re not ranking, but an audit will help identify any potential issues so you can make the necessary changes.
An audit can also help ensure your website is optimized for search engines so you can start ranking and generating traffic.
5. Your Website Isn’t Generating Leads
The top warning sign that you need a website audit ASAP is that your website isn’t generating leads. If you’re not getting any organic traffic or conversion rate from your website, then something is definitely wrong.
You could have a number of problems, such as poor website design, outdated content, or technical issues. A website audit checklist will help you identify these problems so that you can make the necessary changes to improve your website’s performance.
When to Optimize Your Website With a Website Audit
If any of these warning signs sound familiar, it might be time for a website audit. Pro tip: Don’t wait until your website is losing you money to get an audit. Be proactive and schedule one every year or two. You can also look for a free website audit online.
Not sure where to start? That’s what we’re here for.
Learn more about website maintenance from our site.