My good friend Jason Boreyko has been the owner of a health supplements company for many years now and he has both failed and succeeded during that time. The failures thankfully came during the early years of the company, but they taught Jason an awful lot which he uses to ensure that it doesn’t happen again. One such aspect of the business that cost Jason a great deal of heartache was the fact that he didn’t invest in advertising, in order to save money.
Fortunately for his company Jason was smart enough to realize the error of his ways before it was too late, and began posting social media ads which were enough to help him get back on his feet again. If you have a business and you aren’t sure whether or not to invest money on marketing, here is Jason’s advice on why you most certainly should.
Trust
We live in an age now where there is more competition in almost try sector of business than there has ever been before. What this means for consumers is that loyalty is something which doesn’t exits as much as it has done in the past, and they need a company that they can put their faith in. The way in which customers decide whether or not they should buy from a company comes down to how much they trust them and with a positive ad campaign you can show this. Sell the truth about your business and share it with everyone so that they know that they can trust you.
Competitors
When it comes to marketing with regards to your competitors the answer is simple, if they are investing in marketing and you’re not, you’ll lose market share. If your competitors are not using marketing and you are, then you will grab the market share. Finally if your competitors are marketing then you must do so as well so that you don’t lose market share.
Return on Investment
There are many claims from a number of digital marketing agencies who say that your return on investment will be sky high, but these are not always factual. What is certainly true however is that in many cases, you will find marketing strategies which will most certainly give you at least the money back that you have invested in ads, by way of boosted sales. Be careful when deciding on which marketing tool is the right one for your business but if you pay close attention you will be able to find marketing strategies that can help you to boost your bottom line, and therefore give you the return on investment that you are looking for.
The idea that if you build it they will come is simply not the case and as a business owner it is up to you to spread the word about your company, failing to do so however will certainly cost you!
