The cryptocurrency world is growing at an incredible pace right now. It is not at all easy to deal with the huge competition that exists. If you run a business in the crypto world, you need to create a really strong promotion strategy. This is much easier said than done and it always includes PR.
The problem is that finding a block chain PR agency is not as easy as you might think. Most business owners simply choose the services of the very first PR firm that they find and that promises to help. This is a huge mistake. The best thing that you can do is to find those that are specialized in block chain. Here are some reasons why this is completely true.
High Industry Knowledge
Although there are so many different things that can be said, this is by far the most important. The bock chain PR agency already worked with many people in the industry. Because of this, they ended up being specialized in cryptocurrency and related topics. Such a thing should never be underestimated.
When you work with a regular PR agency that has zero block chain knowledge a lot of time is wasted trying to get the knowledge that is needed to get the job done right. Even after spending all that time it is possible that the work done will not be of the necessary standard.
Never underestimate getting access to high industry knowledge. This is vital for block chain related campaigns. In the event that you work with a regular agency, it is a certainty that work will not be done as it should be.
Contacts
PR is a domain of activity that simply relies on connections that were made in the past. In the case of block chain and cryptocurrency, the specialized PR agencies have contacts set up with bloggers, news outlets and journalists that only talk about related subjects. This is really important because it opens the doors to proper brand representation.
You have to be careful and you need to nurture such relationships. This takes a lot of time. The block chain PR agencies know exactly who to contact and how to offer the coverage that your business needs.
Finding A Great Block Chain PR Agency
Keep in mind that absolutely all PR agencies are capable of doing work in the block chain industry. Many will tell you that they can represent you. However, this is not actually the case. Those that are specialized in block chain and crypto are those that can be trusted. They spent a lot of time working on the connections needed to properly represent clients and know what the industry is all about.
Always be careful with what you are promised by the PR agencies you think about hiring. Those that are the best for you are not necessarily the best ones in the industry. Make a shortlist of the very best that are specialized and arrange interviews. Then, hire just the companies that you are 100% sure will properly represent you.
