9 Digital Marketing types to elevate your Business or Brand

Introduction

Digital marketing is the process of using various online channels to reach and engage customers. It covers multiple activities, from creating and managing websites to developing digital campaigns and market research.

There are different types of digital marketing, each with its advantages and disadvantages. In this article, we will explore 9 of the most common types: 

Search Engine Optimization (SEO) 

Search engine optimization (SEO) improves the visibility and ranking of a website or web page in search engines such as Google or Bing. 

This can be done by optimizing website content to appear higher in relevant searches, building links from other websites back to yours, or paying for ads that appear alongside related organic results. 

When done effectively, SEO can help bring more traffic – and therefore potential customers–to your site than any other type of digital marketing alone. 

However, SEO takes time to show results; typically 4-6 months before significant improvements are seen in rankings or traffic levels.

Social Media Marketing (SMM) 

Social media marketing (SMM) involves using social media platforms such as Facebook, Twitter, or LinkedIn to promote and interact with potential customers. It is also one of the most popular types of internet marketing services that you should really consider.

This can be done by creating and sharing content such as blog posts or infographics, running paid ads on social media, or carrying out targeted campaigns designed to generate engagement and build customer relationships. 

SMM can effectively reach new audiences, particularly if you create engaging and shareworthy content. However, it does require regular effort and attention to maintain momentum, which can make it challenging to sustain over the long term without a dedicated team or individual managing your accounts.

Pay Per Click Advertising (PPC) 

Pay-per-click advertising (PPC) is a type of online marketing where you pay a fee whenever someone clicks on one of your ads. This can effectively drive traffic to your website, particularly if you can target your ads well and create compelling copy that encourages people to click through. 

However, as the name suggests, PPC can be a costly way of marketing your business online, so it’s important to consider whether this is the best use of your budget before getting started.

Content Marketing 

Content marketing involves creating and sharing content such as blog posts, articles, infographics, or videos to promote your brand or product. 

The aim is twofold:  

  • To attract potential customers or clients by providing them with useful information that solves a problem or answers a question
  • To build relationships with these individuals so that they think of you when they want to make a purchase

Content marketing can be very effective but requires regular effort and attention to maintain momentum. You can choose from various types of content – text, images, videos, and gifs.

Because of the popularity of content marketing, there is a huge demand for tools to create content. Specialty tools that were very specific with the system requirement, like desktops, have all been replaced by cloud-based tools for image editing, video creator tool, online document editing, etc.

The key with content marketing is nailing down who your target audience is and what questions or problems they typically have – only then will you be able to produce content that resonates with them and helps achieve your business goals.

Email Marketing 

Email marketing involves email newsletters or automated messages sent directly from your website to promote your brand or product. This can be effective in keeping in touch with past and current customers and building relationships with potential new ones. 

However, email marketing requires careful planning and execution to avoid coming across as spammy or sales-y; it’s also important to have a healthy database of email addresses to make the most of this type of digital marketing.”

Affiliate Marketing 

Affiliate marketing involves using other websites or influencers to promote your products or services. 

Typically affiliates will receive a commission for every sale they generate; alternatively, they may receive a fee for every click-through from their site to yours. This can be an effective way of reaching new audiences and generating sales.

However, choosing your affiliates carefully to align with your brand values is important.

Influencer Marketing 

Influencer marketing involves working with popular social media users – known as ‘influencers’ – who have large followings within specific niches. These influencers make videos, text, or image-based posts to promote your service or product. 

This could involve paying them to post about your product on their channels, sponsoring giveaways or competitions run by an influencer, or simply collaborating on content creation.

Influencer marketing can be a great way of reaching new audiences, particularly if you can partner with influencers with a large and engaged following within your target market. 

However, it can be costly and time-consuming to identify and contact relevant influencers, negotiate terms, and monitor results; as such, it’s important to consider whether this is the best use of your resources before getting started.

Native Advertising 

Native advertising is a kind of online advertising that blends in with the surrounding content on a website or app. This could involve sponsored articles, posts, or ads designed to look like they are part of the normal flow of information on the page.

Native advertising can effectively promote your product or service without coming across as too ‘sales-y.’ However, it can be expensive, particularly on popular websites where competition for space is high.

It’s also worth bearing in mind that native advertising is not always well received by users; some people find it intrusive and difficult to distinguish from organic content.

Display Advertising 

Display advertising involves using banner ads or other types of visuals to promote your product or service on websites or apps. This could involve paying for ad space on popular sites, participating in ad networks, or retargeting to show ads to people who have already visited your site.

Display advertising can be an effective way of raising awareness of your brand among potential customers. However, as with native advertising, it can be expensive, and some users find visual ads to be intrusive and annoying. 

As such, display advertising should only form part of a wider digital marketing strategy; investing all your resources into this one area is likely not to produce the best results.”

Conclusion

There are many different types of digital marketing, each with its advantages and disadvantages. The best way to use digital marketing is to create a holistic strategy that combines several different activities to achieve your business goals.

However, if you only have a limited budget or timeline, it may make more sense to focus on shorter-term strategies such as PPC or email marketing which can produce results more quickly.

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