Business to Business (B2B) sales grew by nearly 11% recently. If this is your chosen industry, you’ll also need some rock-solid tips that will help you increase revenue and leads.
Sometimes the best thing for you is to learn what not to do. Here are some of the most common B2B marketing mistakes companies make, which you should avoid at all costs.
1. Not Doing Research or Technical SEO
Anytime you’re marketing your businesses online, you need to keep a mindful eye on what your competition is doing. Study how your competitors have used strategies to win the search engine results page (SERP).
The CBD industry as an example relies heavily on SEO. It’s important to know all the other private label cbd gummies your brand will be competing with. Without that knowledge you’re setting yourself up to failure because as the industry continues to grow, so does competition.
Study a mixture of qualitative and quantitative data on your competition. Learn where they succeeded and fell short with their campaigns. Borrow what works for you, but never make the mistake of copying to the point of being unoriginal.
Part of a complete SEO strategy is routine crawl budget optimizations.This optimizes your site to get search engine crawlers going to the right pages and not wasting the budget on pages that don’t matter.
2. Failing to Embrace Social Media
Social media should always be central to your B2B marketing strategy. You’re leaving plenty of results and growth on the table when you fail to truly embrace social media. This may not have crossed your mind in the B2B sector, but so much of your target audience today is active on social media.
With more than 2 billion users on Instagram, you should use every tool at your disposal to start winning big on this platform. Businesses are heavily active on Facebook, Twitter, and other outlets as well.
Try studying the nuances of a single platform before branching out—no one template fits all. Make sure to learn how SEO and B2B marketing come into play so that you can get the results that you’re looking for.
3. You Didn’t Get the Right Tools
It takes having the best digital marketing tools to get results with any of your campaigns.
Invest in a customer resource management (CRM) platform that helps you keep track of your most important data. This software as a service (SaaS) provides detailed information about each customer and will help you to generate and follow up on leads.
It also makes sense to invest in artificial intelligence (AI) tools, such as live chatbots.
4. Serving Too Many Masters
Too many B2B marketing campaigns try to do so much that they don’t do any one thing particularly well.
Direct your B2B marketing content to your target customer, rather than trying to get everyone. Create customer personas based on demographics and customer pain points that you’ve researched.
Narrowing your focus and taking advantage of niches will help improve your conversions.
5. Trying to Do It All Yourself
Above all, never try to handle the load all on your own. You need the help of some B2B marketing experts that can create a winning campaign for you.
The right professional will help you research your customer, set goals, plan out your funnels, and other important steps.
Look no further than the information in this post to get up to speed on B2B SEO tips.
Steer Clear of These B2B Marketing Mistakes
The B2B marketing mistakes above will have you spinning your wheels. Steer clear of these common mistakes so that you can head in the direction of the results you’d like to achieve.
Check out our other posts when you’re ready to learn more about marketing and advertising tips that can help you succeed.