4 Best Packaging Design Trends (2023)

It only takes 0.05 seconds for a consumer to form an opinion about your brand. Trends and techniques can make or break the first impression a consumer has of your product and company.

But how do you make sure your product is pleasing to the eye? The answer is in your packaging. So if you feel like your packaging is outdated or passed, it’s time to change your packaging design.

In this article, we’re going to guide you on the four best packaging design trends for 2023.

1. Sustainable Designs

2023 will be a year of environmentally-friendly products with long-lasting impacts. Biodegradable materials, minimalist designs, and recyclable packaging will be some of the go-to’s for brand design companies in 2023.

Shifting away from single-use packaging and towards reusable or compostable designs will be one of the 2023 design trends. Brands are finding ways to reduce their carbon footprint and reliance on non-renewable sources of energy. Companies are investing in technologies that reduce emissions for their packaging materials.

2. Use of Digital Printing Innovations

Digital printing innovations are set to become one of the most popular design trends in the world of packaging design come 2023. It offers a higher level of quality, brighter colors, and sharper details compared to traditional methods.

Digital printing can also create complex designs with a great deal of detail. And it drastically reduces the time needed to print, making it a more efficient option compared to other methods. 

The trend also helps to reduce costs, making it more affordable to create materials with vibrant colors and intricate details. This makes it a great option for companies who are looking to add value to their existing packaging designs while minimizing their costs. 

3. Customization

Consumer demand will continue to drive the need for personalized, creative packaging. So to satisfy customers, brands will increasingly focus on technology. This includes augmented and virtual reality to enhance the product experience.

Brands will use visual cues, contemporary colors, and unique textures. They will use these to effectively communicate the brand’s message. 

4. Vibrant Colors & Visuals

Packaging design trends in 2023 will be lively and vibrant, making use of bold colors and visuals to drive consumer interest. Inspiration will come from art, fashion, music, and technology. This will create multifaceted, eye-catching designs.

Bright visuals, such as gradients and neons, will entice customers to pick up and investigate products. Packaging materials such as glass, tin, and foil will lend weight, texture, and color to the packaging and make it stand out from the pack. Packaging graphics will have vivid illustrations, playful typography, and unique, hand-drawn designs. 

Improve Your Packaging Design Now!

Packaging needs to be designed with the future in mind to meet exact needs, reduce environmental impact and be memorable. 2023 promises to offer exciting changes with multiple factors, such as sustainability, personalization, and greater use of technology, all of which will shape the industry.

To learn more, reach out to a team of designers to discuss how to create the best packaging design for the success of your business.

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