The world of social media and the internet has changed the way many businesses operate. Today, the way a business or entity is judged by the public can have a huge impact on its bottom line – thus managing brand identity is more important than it has ever been.
The best way to avoid mistakes in this department is to make yourself well aware of those who have struggled in the past. There are a number of common PR mistakes that you can avoid by simply making yourself and your team aware of them.
What do you need to know about these all-too-frequent public relations blunders? Read on and we’ll walk you through the basics.
1. Don’t Use Templates
There’s a template out there for everything these days, and given how busy the world can be, it’s tempting to reach for these when a task is at hand.
Writing PR releases can be a challenge, and thus it can be tempting to reach for an existing template when you start to feel stuck. However, this is a big PR mistake and you’ll want to avoid it.
What’s wrong with templates? It’s likely to make your communication with the public feel canned and phony. A template won’t get across the voice of your brand and it won’t feel true to your existing corporate image.
In addition, if anyone on the web spots the template that you’re using, it will likely craft an image of your company as lazy, uncreative, and uninspired.
It’s best to avoid all of these risks and just write your press releases yourself, or at the very least outsource this task to a professional.
2. Think Locally
A lot of the time, businesses try to think on as big of a canvas as possible. The bigger and better a goal is, the more businesses seem to think it is worth pursuing. While this may be sometimes true, it often means businesses are overlooking the power of thinking more locally.
Focusing your PR efforts on the public closer to home can generate a lot more actionable goodwill towards your company; local public relations is well worth investing in if you aren’t already currently doing so. If you’re setting PR goals in the near future, make thinking locally one of them.
3. Watch Your Timing
A common PR mistake that many companies make? Not being careful about their timing. When it comes to this kind of work, timing is everything. You’ll need to be on the pulse when it comes to all events happening in the public sphere.
What was a good idea two weeks ago may no longer look like one once the day in question actually rolls around.
Common PR Mistakes to Avoid
If you’re looking to ensure your company remains a valuable entity in the public eye, you’ll need to know which common PR mistakes to avoid. The above are just a few that are well worth getting familiar with.
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